BENEFITS TO SPONSOR

1. POSITIVE EMOTIONAL TIE IN WITH A 134 YEAR OLD FAMILY TRADITION – THE NEVADA STATE FAIR

2. YOU REACH AN AUDIENCE THAT IS HAVING FUN AND IS MORE RECEPTIVE TO YOUR MESSAGE.

3. TREMENDOUS NAME IDENTIFICATION & BRANDING

4. GREAT PUBLIC RELATIONS

5. GREAT OPPORTUNITY FOR LEAD DEVELOPMENT (ATTENDANCE IN 2007 WAS 65,000+)

6. A TOTAL PROMOTIONAL PACKAGE THAT INCLUDES PROMOTION FOR SPONSOR, TELEVISON, RADIO, PRINT, ETC

7. YOU HELP THE FAIR PROVIDE A GREAT ENVIRONMENT FOR FAMILIES + CHILDREN. THE DOLLARS GENERATED GO TOWARD OUR FAIR ENTERTAINMENT + FACILITY UPGRADES AND MAINTENANCE.

WHY BECOME A SPONSOR

OF THE 134th ANNUAL

NEVADA STATE FAIR

TOP FOUR FEATURES ATTRACTING FAIR- GOERS

FUN OCCASION TO SOCIALIZE WITH FAMILY & FRIENDS
FAIR FOOD
RIDES & GAMES
LIVESTOCK EXHIBITS

2. SPONSORS OF THE NEVADA STATE FAIR ARE USING A “LIVE” DELIVERY SYSTEM WHERE YOU’LL SPEAK DIRECTLY WITH YOUR MARKET, NOT AT IT. YOUR MESSAGE IS WOVEN RIGHT INTO THE FABRIC OF THE ACTION AND FUN, REACHING YOUR CONSUMERS FACE-TO-FACE IN A MEANINGFUL, MEMORABLE WAY.

3.   THE NEVADA STATE FAIR IS ONE OF THE FEW LIVE ENTERTAINMENT EVENTS THAT BRINGS THE ENTIRE FAMILY UNIT TOGETHER, BUYERS, USERS AND INFLUENCERS – AND IS TAILOR – MADE FOR FAMILIES SEEKING OPPORTUNITIES FOR SHARED ACTIVITIES. YOUR PRODUCT COMES TO LIFE AGAINST A BACKDROP OF FUN-FILLED MEMORY MAKING ACTIVITIES, LEADING CONSUMERS TO EQUATE YOUR BRAND WITH ACTIVITIES THEY ENJOY.


4.   YOUR SPONSORSHIP OF THE NEVADA STATE FAIR IS A VISIBLE STATEMENT OF YOUR COMPANY’S COMMITMENT TO ENRICHING THE STATE OF NEVADA. YOUR COMPANY’S CONTRIBUTION TO QUALITY OF LIFE OF ITS CONSUMERS IS NOW A KEY ELEMENT IN THEIR BUYING DECISIONS

5. THE NEVADA STATE FAIR TOTAL MEASURED MEDIA VALUE IS IN EXCESS OF $250,000. ANY PARTNERSHIP NEEDS EFFECTIVE MEDIA VEHICLES TO SUCCEED. THE BEST OF ALL MEDIA, TRADITIONAL AND NON-TRADITIONAL, IS BUILT INTO YOUR NEVADA STATE FAIR PARTNERSHIP. THE NEVADA STATE FAIR DELIVERS EXTENSIVE REACH AND VISIBILITY THROUGH AD PLACEMENTS WITH MORE THAN A DOZEN MEDIA OUTLETS AND VALUE ADDED MEDIA PARTNERSHIPS. THE PROGRAM WILL INCLUDE TELEVISION, NEWSPAPER, RADIO, OUTDOOR, DIRECT MAIL & INTERNET PROMOTION ON OUR WEB SITE www.nvstatefair.com